AJ Qureshi 7 min read Updated 28 Oct 2026
Paste any text and this checker shows the words and phrases you use most, how often your focus keyword appears, and whether you are using it naturally or stuffing it. It is built to help you write for people first, with the keyword in the right places, not repeated in every sentence.
What keyword density is
Keyword density is the share of your text taken up by a word or phrase. If an article has 1,000 words and the phrase “domain checker” appears 10 times, the phrase takes 20 of those words, so its density is 2 percent.
Years ago, people believed there was a perfect density for ranking, often quoted as 2 to 3 percent, and pages were stuffed with the same words to hit it. Search engines today understand language far better. They look at the topic, synonyms, related terms and how helpful the page is. There is no magic number.
So why check density at all? Because it is still a useful warning light. A very high density usually means the text reads badly and may look like spam. A focus keyword that never appears may mean the page does not clearly say what it is about.
How to use the checker
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Paste your text into the box. An article, a product description or a landing page all work.
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Add your focus keyword if you have one, for example “domain checker”. It can be one word or a phrase.
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Keep “Ignore common words” ticked to hide words like the, and, of and is from the top lists.
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Read the result. You see the word count, how many times the keyword appears, its density and a short verdict.
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Scan the tables of top single words, two word phrases and three word phrases.
Results update as you type. The text never leaves your browser.
Reading the verdict
| Density of focus keyword | What it usually means |
|---|---|
| 0 percent | The keyword never appears. Make sure the page clearly mentions its main topic, especially in the title, first paragraph and one heading. |
| Under 0.5 percent | Light use. Often fine for long articles that use synonyms. Check the key places. |
| 0.5 to 3 percent | Natural range for most writing. |
| Over 3 percent | Likely stuffing. The text probably repeats the phrase more than a human writer would. |
These ranges are guides, not rules. A short product description of 80 words with the product name three times will show a high density and still read perfectly well. Always read your text out loud and trust how it sounds.
Why keyword stuffing hurts
- It reads badly. Visitors notice repeated phrases and leave, which tells search engines the page did not help.
- It breaks search guidelines. Google lists keyword stuffing as spam. Heavy stuffing can lower the page or the whole site.
- It wastes words. Every repeated phrase could have been a useful detail, example or answer.
- It ignores how people search. People use many different words for the same thing. Varied language matches more of those searches.
Where your keyword should appear
Placement matters more than count. For a page about a domain checker, the phrase or a close version should appear in:
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The title tag, ideally near the start. Preview it with the Meta Tag Generator.
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The H1 heading at the top of the page.
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The first paragraph, so readers and search engines know right away what the page covers.
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At least one H2 heading, where it fits naturally.
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The URL slug, short and clean. The Slug Generator helps.
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The meta description, once.
After that, write normally. Use synonyms and related terms: domain search, check a name, available domains, domain lookup. That variety helps you match more searches and reads better.
Using the phrase tables
The two and three word phrase tables are often more useful than the single word list. They show the ideas your text repeats most. Look for:
- Your main topic near the top. If the top phrases are about something else, your text may wander off topic.
- Accidental repetition. Phrases like “in order to” or “make sure that” repeated many times are a sign to edit.
- Missing related terms. If you write about hosting but “free SSL”, “backups” or “renewal price” never appear, readers may miss details they expect.
Writing tips that beat any density target
- Answer the question in the first two or three sentences, then go deeper.
- Use headings that match the questions people ask.
- Add examples, numbers, steps and tables where they help.
- Replace repeated phrases with pronouns or synonyms when a sentence feels heavy.
- Cut filler. A shorter, clearer page often outperforms a long, repetitive one.
- Write in plain language. Simple words are easier for people and for search engines.
A worked example
Imagine a 600 word article about buying a domain in Pakistan with the focus keyword “buy domain”. The checker shows the phrase 14 times, a density of about 4.7 percent, and the verdict warns about stuffing. Reading the text confirms it: almost every paragraph starts with “If you want to buy domain…”.
Here is how to fix it without losing the topic:
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Keep the phrase in the title, H1, first paragraph and one heading. That is four uses.
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Replace most other uses with natural variations: “register a domain”, “get your domain name”, “purchase it”, “the name you picked”.
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Fix the grammar too. “Buy domain” reads oddly in a sentence; “buy a domain” sounds human.
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Add missing related details: renewal price, WHOIS privacy, paying from Pakistan, .pk versus .com.
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Check again. Density drops to around 1 percent, the text reads better, and it now covers more of what searchers want.
Keyword research comes first
Density only checks how you use a keyword. It cannot tell you which keyword to target. Before writing, look at what people actually search: Google’s autocomplete suggestions, the “People also ask” box and related searches at the bottom of the results page are free and show real wording. Pick one main phrase per page and a handful of related ones. Then write the page, and use this checker at the end as a final review.
One page, one main keyword
When two pages on your site target the same keyword, they compete with each other, and often neither ranks well. If the phrase tables show that two of your articles repeat the same main phrase, consider merging them into one stronger page, or changing the focus of one so each answers a different question.
Keyword density for Roman Urdu and Urdu text
The checker splits text on spaces, so it works for Urdu script and Roman Urdu as well as English. The common words filter only knows English filler words, so for Urdu text you may want to untick it and ignore words like ka, ki, ke, hai and mein in the results. Roman Urdu spelling varies a lot (bohat, bahut, boht), so count all common spellings together when you judge how often a word appears.
Keyword density on product and category pages
Shop pages are short, so the product name naturally makes up a big share of the words. That is fine. Instead of worrying about density, make sure each product page has unique text: what the product is, who it is for, size, material or origin, delivery and returns. Copying the manufacturer’s description onto many pages creates duplicate content, which hurts more than any density number.
Quick self-edit checklist
- Does the first paragraph say clearly what the page is about?
- Is the focus keyword in the title, H1 and one heading, and nowhere forced?
- Do any two or three word phrases repeat more than they should?
- Have you used natural variations and related terms?
- Would you be happy reading this text out loud to a customer?
If the answer to all five is yes, the density number will take care of itself.
Frequently asked questions
What is a good keyword density?
There is no perfect number. Natural writing usually falls between 0.5 and 3 percent. Focus on placing the keyword in the title, first paragraph and a heading, then write naturally.
Is keyword density a Google ranking factor?
Not as a number. Google looks at the topic and quality of the page. Very high density can be treated as keyword stuffing, which is spam.
How is density calculated?
Times the phrase appears, multiplied by the number of words in the phrase, divided by the total words, times 100.
Does the tool save my text?
No. Everything runs in your browser and nothing is sent or stored.
Can I check a live web page?
Copy the page text and paste it here. Leave out menus and footers so they do not skew the results.
Does it work with Urdu?
Yes. Urdu script and Roman Urdu are counted. Untick the common words filter, since it only removes English filler words.
Should I use exact match keywords or variations?
Use the exact phrase in the key places, then natural variations in the body. Search engines understand synonyms and related terms.
How long should my text be for a useful check?
At least a few hundred words. Very short texts give high densities that do not mean much.